Do I have to commit to a 12-month retainer?

No. Both Core and Growth are month-to-month. Most clients stay because the work is real. The ones who leave are usually because their goals have changed, not because they were unhappy.

What is the difference between Core and Growth?

Core covers 3 GBP posts/month, citation cleanup + ongoing monitoring, review monitoring + response guidance, monthly backlink research + 2 pitches, 2 content pieces (articles, FAQs, local pages), up to 3 hours of technical fixes, and a basic social anchor (one GBP post per week). Growth adds social media full management (as a £100-200/mo add-on), full review response handling (drafted + sent on your behalf, with brand-voice auto-publish optional), heavier citation monitoring (new directory submissions available as one-off add-on at 40 GBP each), heavier backlink volume (4 pitches/month with SERP-scanned niche prospects), and a heavier content cadence (6 GBP posts/month plus 3 content pieces).

Do you only work with UK businesses?

Yes. Local SEO is intrinsically geographic: GBP, citations, and competitor landscapes do not generalise across borders the way other work does.

What happens after I send the contact form?

I personally read every inquiry (no auto-responder, no SDR funnel). You will get a short reply within one working day. Usually with a clarifying question and a suggestion to book a 20-minute call.

Do you buy backlinks?

No. Not from link farms, not from Fiverr, not from anyone. The only backlinks I help with are the ones you earn: real reviews, real press mentions, real directory listings, and content other people want to link to.

What is included in the Website + Retainer bundle?

A 5-10 page website build, discounted when bundled with a 12-month Core or Growth retainer commitment. You get a faster launch (everything wired in your dashboard from day one) and a lower build price than buying the website separately.

All services

SEO services I run for UK trades and local businesses.

Recurring retainers for ongoing work, plus one-off services for specific problems. Real pricing, no 12-month lock-in.

Recurring retainers

Ongoing monthly work

Core

£449–£499/month

The recurring local SEO retainer - GBP, citations, reviews, monthly report, and a branded client dashboard.

Read the full breakdown

Care Plan

£50–£150/month

Hosting, updates, security, minor edits. No SEO work included.

Read the full breakdown

Social Media Full Management

£100–£200/month

Add-on to any retainer (Core or Growth) — Facebook + Instagram full management. Personally written, personally reviewed. Not the basic GBP posts that come with every retainer — this is real multi-channel content marketing.

Read the full breakdown

PPC Management (Founder-managed)

£400–£800/month

Standalone Google Ads management, personally run by the founder. Capped at 10 concurrent accounts. Flat monthly management fee — no markup on ad spend.

Read the full breakdown

Growth

£597–£697/month

The full-recurring package - everything in Core, plus higher volumes of citations, reviews, content, and backlinks. Social media FULL management is available as an add-on (Core and Growth both include basic GBP posts; the add-on unlocks Facebook, Instagram, LinkedIn).

Read the full breakdown

One-off services

For specific problems

When something is already broken and you don’t need a retainer. Just the fix.

Website Build

£1500–£5000 flat fee

Design + build, 5–10 pages, SEO-structured from day one.

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Website + SEO Bundle

£1200–£4200 flat fee

Build discount when bundled with a 12-month Core or Growth retainer commitment.

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GBP Reinstatement / Repair

£250–£400 flat fee

Full Google Business Profile audit, suspension-cause diagnosis, appeal/reinstatement submission, and verification-document guidance.

Outcome is not guaranteed — Google makes the final call on reinstatement, not this agency.

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SEO Ranking Recovery

Priced per project

Root-cause diagnosis then a diagnose → stabilize → recover → protect process for algorithm, penalty, technical, or negative-SEO ranking drops.

No guaranteed outcome or timeline — recovery depends on Google's next crawl/reassessment cycle, not a fixed SLA.

Request a quote

Technical SEO Foundation

£1500–£3500 flat fee

One-off project. Full technical SEO audit + fixes across 15 deliverables: schema markup, image optimisation, internal linking, Core Web Vitals, robots/sitemap audit, hreflang, heading hierarchy, canonical URLs, E-E-A-T signals, 404/redirect audit, site architecture, page speed, mobile usability, Open Graph + Twitter Card metadata. Puts the site in its best possible technical position before ongoing work compounds.

This puts your site in its best possible technical position. Whether you then rank depends on competition, content, backlinks, and Google updates — none of which this service controls. Per the plan: SEO is ongoing work, the technical foundation is bounded.

Get started

Side by side

Compare every package

All recurring packages include the full dashboard, the personal QA on every deliverable, and the 30-client cap. Higher tiers add more active work, not less dashboard access.

Feature	Core	Growth	Care Plan	PPC add-on
Monthly fee band	£449-£499/mo	£597-£697/mo	£50-£150/mo	+£400-£800/mo
Full dashboard (11 modules)	All modules	All modules	View-only	All modules
Rank tracking	Daily	Daily	Not included	Daily
Local pack / Maps tracking	Yes	Yes	Not included	Not included
OnPage technical audit	Daily crawl	Daily crawl	Not included	Not included
Backlink monitor + competitor gap	Monitor	Monitor + gap analysis	Not included	Not included
Keyword gap research	Not included	Yes (with KD + intent)	Not included	Not included
AI visibility tracking (AEO & GEO)	Not included	Yes (AI Overviews + ChatGPT + Perplexity + Gemini)	Not included	Not included
GBP posts / month	6-8	10-12	Not included	Not included
Content pieces / month	4	8	Not included	Not included
Social media management	Not included	Included	Not included	Not included
Full review response management	Not included	Yes	Not included	Not included
Citation building	Cleanup + monitor	Ongoing building	Not included	Not included
PPC management	Add-on	Add-on	Not included	Standalone
Hosting + SSL + backups	Not included	Not included	Included	Not included
Quarterly review call	Yes	Yes	Not included	Monthly perf review
Personal QA on every deliverable	Yes	Yes	Yes	Yes

One-off services also available: SEO Ranking Recovery (hourly / project-scoped), GBP Reinstatement (£250-£400 flat). PPC is a monthly add-on. You pay Google directly for ad spend, agency charges management fee only.

Not sure which one fits? Send your details and I will point you at the right one. Honest, even if the answer is "you do not need me yet".

AEO & GEO

Search isn't just Google anymore.

More of your customers are starting their searches in ChatGPT, Perplexity, Gemini, and Google's AI Overviews — before anyone clicks a link. The plumber or dentist or electrician who appears in those AI answers gets the £800 call-out. The one who doesn't, doesn't.

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are part of the Growth retainer. One page explains what the work actually involves.

AEO & GEO service page Plain-English guide →

AEO — the tactical half

Being the cited recommendation in the answer. Schema across every page, /llms.txt, AI-crawler directives in robots.txt, content structure for E-E-A-T.

GEO — the strategic foundation

Whether your business exists inside the AI models in the first place. Training-corpus inclusion, citation-graph reach, structured-data spread across the open web.

Tracked monthly

Both layers surface in the same dashboard: ChatGPT, Perplexity, Gemini, Google AI Overviews. Monthly snapshot.