Have a page just for landlords
A page that explains the annual landlord gas safety check: what you inspect, what the landlord gets, how you handle access with tenants, and whether you offer reminders. Landlords search for this specifically. A general boiler page won’t rank for it.
List it on your profile
Add landlord gas safety checks as a service on your Google Business Profile. Make sure your Gas Safe registration is easy to see on the profile and the site; landlords and agents check it.
Go after the letting agents
One letting agent can manage dozens of properties. Agents want engineers who turn up, deal with tenants politely and send records quickly. A short, personal approach to local agents, pointing to your landlord page, can bring in more work than any single search.
Use the reminder
Because the check is annual, every landlord you serve is a job next year. A reminder a few weeks before it’s due keeps them with you. Mention that you do this on your landlord page; it’s a reason to choose you.
The rest of the picture
Landlord work sits alongside servicing, breakdowns and installs. The local SEO guide for gas engineers covers all of it. The free audit will show whether your profile is set up to win landlord searches now.
The thing that compounds in local SEO is the boring work of getting the fundamentals right, and keeping them right, month after month.