JDWA

Web design for solicitors · UK-wide

Web design for solicitors: hand-coded, built to rank in local SEO from day one

I build hand-coded Next.js websites for solicitors. Pure code, no WordPress, no page builder, no marketplace theme. Built for the conversion path your solicitors customers actually use (consultation-booking conversion) and for the search terms they actually type into Google.

The site ships with the same level of technical SEO work that this very site has: semantic HTML, schema.org markup on every page type, internal linking architecture, Core Web Vitals in the green, mobile-first. Schema-wise, the build includes the appropriate SRA, Lexcel (Law Society quality mark), and CQS (Conveyancing Quality Scheme) registration display on the homepage and every service page that mentions qualified work.

Pair the build with the local SEO retainer and the site launches into work that compounds month over month.

Why solicitors specifically

What a hand-coded site does for your trade

1

Solicitors get planned-work enquiries — conveyancing, wills, probate, family law — from customers who research for 2-4 weeks before instructing. The site needs detailed practice-area pages with SRA registration display.

2

SRA (Solicitors Regulation Authority) registration is the highest-trust signal. Schema markup on the registration card + on every practice-area page that mentions qualified work.

3

Lexcel accreditation is the next tier of trust signal — firms with Lexcel accreditation earn premium positioning. Schema markup on the Lexcel card on the homepage.

4

Practice-area service pages are the highest-converting content. Conveyancing, wills & probate, family law, employment law, personal injury — each gets a dedicated page with the relevant accreditation, fee structure (where publishable), and timeline expectations.

5

Conflict-check CTAs are the conversion goal — customers want to know they can instruct without conflict, not that they can "speak to someone". The CTA copy matters more than the form fields.

Service variants

The solicitors services this build ranks for

Each service variant gets a dedicated service page on the build. Schema markup on every one. Internal linking between related variants. The result: a single build ranks for dozens of long-tail queries, not just the head term.

Solicitors conveyancing

Solicitors wills and probate

Solicitors family law

Solicitors employment law

Solicitors personal injury

Solicitors immigration law

Solicitors commercial law

Trust and certification

SRA, Lexcel (Law Society quality mark), and CQS (Conveyancing Quality Scheme) registration, displayed correctly

SRA, Lexcel (Law Society quality mark), and CQS (Conveyancing Quality Scheme) registration display is the single highest-trust signal on a solicitors website. Schema markup on the registration card means Google can surface it as a knowledge-panel attribute and solicitors without registration don't compete on the same SERP feature.

What happens after launch

The build is the foundation. Ongoing work is what compounds for solicitors.

A hand-coded solicitors site is the same kind of asset as a good reputation, it doesn't run itself. Six ongoing-care services keep it fast, indexed, and ranking. Most solicitors clients adopt them in this order.

1

Monthly Core Web Vitals monitoring

Every 7 days. Lighthouse + PageSpeed + Search Console. Anything below 90 mobile / 95 desktop gets fixed within the week.

Care Plan

2

Quarterly content gap audit

Every 90 days. What customers are searching for that you are not ranking for. 5-page brief you can act on.

Core retainer

3

Quarterly backlink profile review

Every 90 days. New + lost links, spammy-to-disavow, next 8 outreach targets.

Growth retainer

4

Quarterly internal linking refresh

Every 90 days. 3-5 new internal links per top page based on latest ranking data.

Core / Growth

5

Weekly Search Console error monitoring

Every Monday. Crawl errors, manual actions, mobile usability, structured data errors. 24-hour triage.

Every retainer

6

Index coverage monitoring

Every Monday. Every important page indexed, low-value pages excluded, sitemap current.

Every retainer

Web design for Solicitors

Frequently asked questions

How much does a hand-coded website cost for a solicitors business?

Same as anywhere in the UK: £1,500-£5,000 one-off, fixed quote. The exact figure depends on the number of pages and the complexity of the integrations. For solicitors, the conversion path is consultation-booking conversion - your build needs to optimise for that, which a hand-coded site does by default and a page builder rarely does well.

Do you build sites for solicitors specifically?

Yes. The build process is the same regardless of trade, but the conversion-path engineering is tuned to how solicitors customers actually search and book. The site schema includes the relevant SRA, Lexcel (Law Society quality mark), and CQS (Conveyancing Quality Scheme) registration display where applicable. Solicitors sites get service-area pages that match the search intent for your most-searched service variants: conveyancing, wills and probate, family law, employment law.

Want a website that wins your solicitors customers specifically?

Send your details and I will personally take a look at your current site and what the rebuild should focus on. The consultation-booking conversion path is engineered in from day one.