Clients search for prices
"Conveyancing fees" and "probate solicitor cost" are among the first things people search when they need a solicitor. A clear, specific price page answers that search directly. A PDF buried in the footer doesn’t.
Make the page useful
Set out your fees or fee ranges, what’s included, what isn’t, the likely disbursements, the key stages and roughly how long each takes, and who will handle the matter. That’s what the rules ask for, and it’s exactly what a client wants to know before they call.
One page per service
Conveyancing and probate are different searches with different clients. Give each its own price page, linked from the practice-area page, so both can rank.
Show the SRA badge
SRA-regulated firms are required to display the SRA’s clickable digital badge on their website. It’s a trust signal clients recognise, so put it where they’ll see it, not only in the footer.
Outside England and Wales
Firms in Scotland and Northern Ireland are regulated by their own Law Societies, and the SRA rules don’t apply. Publishing clear pricing still wins the same searches.
The local SEO guide for solicitors covers practice-area pages, reviews and the rest. The free audit will show how your firm’s site looks today.
The thing that compounds in local SEO is the boring work of getting the fundamentals right, and keeping them right, month after month.