Make MCS certification obvious
In England and Wales, the Boiler Upgrade Scheme grant is only available through an MCS-certified installer. Customers who know that filter on it. If you’re certified, put it on your Google Business Profile, your heat pump page and every directory listing. If you’re not yet, that’s the first thing to sort before marketing heat pumps.
Explain the grant in plain English
Customers search for the grant as often as for installers. A short section on your heat pump page explaining who is eligible, how the installer applies, and what the customer needs to do is useful and brings in those searches. Link to the official guidance rather than repeating figures that may change. In Scotland, point customers to Home Energy Scotland.
Show installs you’ve done
Photos of the outdoor unit, the cylinder and the finished job, with the type of property noted. Heat pumps are still new to most customers; seeing them in houses like theirs helps.
Answer the suitability question
Most people’s first worry is whether a heat pump will work in their home. A page that explains what you look at in a survey (insulation, radiators, space for the unit) answers that worry and makes booking a survey feel low-risk.
Keep the boiler work visible too
Heat pumps are growing, but boiler servicing and repairs still pay the bills, especially in winter. The local SEO guide for heating engineers covers both. The free audit will show how your profile looks for heat pump searches today.
The thing that compounds in local SEO is the boring work of getting the fundamentals right, and keeping them right, month after month.